We based our marketing certification scoring system on feedback received from an expanding panel of marketing practitioners. The scores incorporate the experts' rating of the sponsoring organizations and the individual certifications. These are the top 5 online marketing certifications we found:
1. AMA Professional Certified Marketer American Marketing Association certification is probably one of the most prestigious certification we showcase on our site, because of it's high cost, variety of topics covered, and amount of work required to complete the certification. So we can see why our marketing experts really saw the value in it. This certification is great for people who are wanting to gain knowledge of a wide range of marketing topics, topics that it covers include; legal & ethics marketing, relationship & resource management, marketing mix, marketing strategy & planning, and analytics. The test cost is $99 for members and $299 non members. Check out more info here. 2. Google Analytics It really comes to no surprise that both Google certifications made it into the top 5. Google has done a great job in making valuable online marketing analytics tools. This certification is useful to small business owners, marketing professionals, or anyone trying to make sense of what is going with their website. Google recently revamped this certification making it more user friendly and with updated content. Check our more info here. 3. Google Adwords Market Research company eMarketer shows that Google is likely to make $72.69 billion in ad revenues in 2017. If that doesn't scream importance, I don't know what will. This certification is full of interesting information on how to use this extremely large advertisement platform. Google provides you with a study guide and interactive 5 minutes sessions over Google ad sub topics. I would utilize these resources and study hard! You must complete two tests, one over Ad fundamentals and another of your choosing. Check out more info here. 4. Salesforce Marketing Cloud Email Specialist Salesforce is a well known and respected company in customer relationship management. Salesforce products help companies connect with customers in new and innovative ways. The Cloud Email Specialist validates skills necessary to build data models; send, track and troubleshoot email problems; create automations; and implement best practices. This certification is great for someone interested in pursuing a career in email marketing! The certification exam costs $200, but preparation resources are free. Check out more info here. 5. Salesforce Marketing Cloud Social Specialist The Cloud Social Specialist uses a broad spectrum of Social Studio tools (Publish, Engage, Analyze) to manage, analyze and report on conversations, design business process workflows, and troubleshoot platform issues. This certification is built for people who have had a lot of exposure to the Salesforce platform. It is recommended that those pursuing this certification have used Salesforce for at least 6 months, in addition to the time spent reviewing the certification specific resources. The certification exam costs $200 with free preparation resources. Check out more info here. Not finding a certification that matches your interest? Check out Marketing Certification Source for a wide variety of marketing certifications.
0 Comments
|
AuthorsShelby Heydon, Amy Hein, Michelle Dorsey ArchivesCategories |