Certifications by Ranking
Our proprietary certification scoring system is based on the feedback of an expanding panel of marketing practitioners. The scores incorporate the experts' ratings of the sponsoring organizations and the individual certifications, as well as the "age" of the individual expert ratings to account for the evolution of certifications over time. The scores are normalized so that at any given time the highest rated certification will have a score of 5 and the lowest rated certification will have a score of 1. Keep in mind that these scores do not incorporate cost of individual certifications. Which certifications are best for you is ultimately up to you.