HubSpot's Inbound Marketing course offers a great introduction to the concept of inbound marketing. If you want to know what separates inbound marketing from the traditional marketing model, HubSpot makes it clear in this course. As a student who did not have previous experience with digital marketing tools, I felt that HubSpot made the information on SEO and utilizing social media easy to grasp and follow. I really appreciated the video format of the course and the additional resources HubSpot gave me to learn the material thoroughly. For others hoping to earn this certification, use the practice quizzes after every section! Those quizzes helped me understand my comprehension of the material and helped me decide which material deserved more of my time. Overall this certification was a great introductory course - not too in depth, but a great foundation. For those with a background in marketing and those who have never taken a marketing class in their life, I would recommend this course because the information is so accessible."
-Michelle