Google Analytics has been completely revamped. Now the courses are loaded with walk-through demos and practice questions that help you practice actually using Google Analytics. To earn the Individual Qualification (IQ), you must pass the exam. The way that I prepared to take the exam was by going through the two suggested courses: Google Analytics for Beginners and Advanced Google Analytics. Watching the videos and working through the material for both courses took me 6-8 hours combined. I would suggest that as you work through the material you jot down each report mentioned and a brief description of what that report allows you to do. Most of the exam centers around these reports and it is important that you understand their differences. The new Google Analytics courses are user-friendly and has been redesigned to include more resources like text transcripts from the videos and a portal to ask questions of the Google Analytics community. I know that I have a solid grasps on the basics of Google Analytics now, and it would be very easy to revisit the material if I had any specific questions. I would recommend this certification to anyone who wants to be able to utilize Google Analytics, especially businesses that need a way to track and determine the effectiveness of their online campaigns. "
- Michelle