The HubSpot Content Marketing course and certification teaches the importance of quality content development. As someone who took extra English courses in school, I appreciated how HubSpot focused on the storytelling aspect of content marketing. Every time you create content you have the opportunity to share a story. You not only learn all the proper elements of stories, but you learn how to effectively plan and create the stories through this course. I personally suffer from writer's block on a regular basis, so I appreciated HubSpot's content development process that helps you get past that stage. The format, very similar to the HubSpot Inbound course, was a series of high quality videos. HubSpot created another easily understandable course and I would recommend it to anyone looking to learn a little bit more about content marketing. "
- Michelle